Websites should always accommodate the browser or platform preferences of their visitors, to deliver the optimum experience. For us, it’s more fundamental than just frame sizes and font types. We know that people don’t use mobile devices in the same way they use a PC or laptop.

At Helastel, when we talk about Responsive Interface Design, we mean strategies that make your web project flourish in an increasingly mobile world.

This means:

  • Optimising the experience for users of mobile devices and browsers
  • Driving conversion from the mobile website to the mobile app, enabling you to occupy ‘digital real estate’ on the screens of your customers’ smartphones and tablets
  • Exploiting the geo-location capabilities of mobile devices to enhance the user experience (being mindful of precisely what personas identified during the project scoping process actually want)
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