Let’s talk about data visualisation
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Data visualisation is the process of taking flat data and displaying it graphically. It transforms the complex into the simple – in an insightful, engaging way.
Visualisation might take the form of:
Data visualisation often requires laborious manual processes using spreadsheets. But it doesn’t have to be that way. There are now a range of tools that plug into your data warehouse that create visualisations automatically, or in just a few clicks.
Humans are hugely biased towards visuals. Out of our 5 main senses, the human brain dedicates the most processing power to the visual cortex – about 30% – whereas touch takes just 8% and hearing only 3% (source).
In one study, presentations using visuals were found to be 43% more persuasive than those with just words. People saw the ‘visual’ presentation as: more concise, clearer, making better use of supporting data, more professional, more persuasive and more interesting (source).
Hence, it’s important to communicate your data visually – and in a compelling, simple way. Data visualisation allows you to:
We offer data consultancy to help you find the right data visualisation tools for your needs and budget, or we can help maximise the value out of your existing tools.
We can also provide support if you don’t have the skills or resources to integrate a data visualisation tool in-house.
For more information about how we can help with data visualisation, please get in touch using the button below:Let’s talk data