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What is data analytics and visualisation?

Data analytics is the process of taking flat data and displaying it graphically. It transforms the complex into the simple – in an insightful, engaging way.

Data visualisation might take the form of:

  • Charts
  • Tables
  • Graphs
  • Maps
  • Infographics
  • Dashboards
  • Gantt charts
  • Heat maps
  • Timelines
  • Word clouds

Data visualisation often requires laborious manual processes using spreadsheets. But it doesn’t have to be that way. There are now a range of tools that plug into your data warehouse that create visualisations automatically, or in just a few clicks.

Why are data analytics tools important?

Humans are hugely biased towards visuals. Out of our 5 main senses, the human brain dedicates the most processing power to the visual cortex – about 30% – whereas touch takes just 8% and hearing only 3% (source).

In one study, presentations using visuals were found to be 43% more persuasive than those with just words. People saw the ‘visual’ presentation as: more concise, clearer, making better use of supporting data, more professional, more persuasive and more interesting (source).

Hence, it’s important to communicate your data visually – and in a compelling, simple way. Data analytics allow you to:

  1. Uncover insights and opportunities that were previously locked away
  2. Turn abstract data into actionable insights, and communicate using the power of storytelling
  3. Easily analyse past results through visual trends, anomalies and patterns
  4. See into the future using data modelling projections, allowing the setting of realistic targets
  5. Stop manually creating reports out of Excel – get automated, real time reporting for agile decision making
  6. Reduce errors by removing noise and focusing on KPIs
  7. Make confident decisions backed up by data, and eliminate risky ‘gut-feel’ decision making

Data analytics and visualisation consultancy with Helastel

We offer data consultancy to help you find the right data analytics/visualisation tools for your needs and budget, or we can help maximise the value out of your existing tools.

We can also provide support if you don’t have the skills or resources to integrate a data visualisation tool in-house.

End-to-end data services

For more information on data warehousing, get in touch using the form below, or give us a call on 0117 3830 380.

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us on 0117 3830 380

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We’d love to hear from you about your project. Our friendly, experienced team can help you connect the dots – whether you already know what you want, or want more information about our products and services.

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